After being acquired by RBS and subsequently sold again 8 years later. WorldPay was left with only a generic wordmark inherited from the RBS group.
The challenge was to communicate the the nature of their business and their truly global presence while injecting some personality to help the brand become more memorable.
The solution was to use a graphic spinning coin set at the same 23.5˚ angle which earth spins at in space within the word mark. This iconic symbol can be used within the word mark or as a stand alone element to adorn the relevant brand touch points.